Wow – The Holiday Shopping Season Is Off To A Horrible Start

Michael Snyder
Economic Collapse
December 3, 2013

According to the National Retail Federation, Americans spent an average of 4 percent less over the four day Thanksgiving weekend than they did last year.

Image: Shopping Mall (Wikimedia Commons).

Overall, that means that approximately$1.7 billion less was spent at U.S. retailers compared to last year.  It had already been projected that this holiday shopping season would be the worst for retailers since 2009, but if these numbers are any indication it may be even worse than expected.  So why is this happening?

Well, basically the American consumer is tapped out.  The unemployment crisis in this country is actually getting worse, poverty is absolutely exploding and the middle class is being systematically eviscerated.  In other words, you can’t get blood out of a stone.  Many retailers are offering extreme discounts in a desperate attempt to lure more shoppers, but the money simply isn’t there.

According to Yahoo News, the decline in shopping over the four day Thanksgiving weekend was the first decline that we have seen since the last recession…

Shoppers, on average, were expected to spend $407.02 during the four days, down 3.9 percent from last year. That would be the first decline since the 2009 holiday shopping season when the economy was just coming out of the recession.

The survey underscores the challenges stores have faced since the recession began in late 2007. Retailers had to offer deeper discounts to get people to shop during the downturn, but Americans still expect those “70 percent off” signs now during the recovery.

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