Wednesday, April 2, 2014

Kids Can't Identify Apples in Fast Food Meals

Heather Callaghan
Activist Post

There has been some controversy over marketing ads aimed at children...and, what to do about it. (Stick with me here)

A new study in JAMA Pediatrics is pointing fingers at fast food companies for not making wellness attempts better known to children.

Lead study author, James Sargent, MD said:
The advertisement would be deceptive by industry standards, yet their self-regulation bodies took no action to address the misleading depiction.
The fast food industry spends somewhere between $100 to 200 million dollars a year on advertising to children, ads that aim to develop brand awareness and preferences in children who can't even read or write, much less think critically about what is being presented. 
So are children really not able to identify apples and milk anymore, or is it completely understandable? A video below depicts the children's responses to a Burger King ad.